Master of Arts (M.A.) for Non-Business Graduates
Outstanding international students who want to pursue their graduate studies and have not completed any previous studies in the fields of Management, Business or Economics are eligible to apply for our M.A. for Non-Business Graduate program.
The Master of Arts (M.A.) for Non-Business Graduate Program is a 5 semester program designed to enter into the world of business, enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace.
All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management. This allows you to apply to more specialized roles and offers better preparation for a PhD program in the future.
- Preparation Semester
- 1st Semester
- 2nd Semester
- 3rd Semester
- 4th Semester
- Marketing Specialization
- International Human Resource Management Specialization
- Finance & Accounting Specialization
- Hospitality Specialization
- IT Management Specialization
- Entry Requirements
Principles of Marketing (BUS120) – 90 Hrs, 3 ECTS
The purpose of this course is to provide students with an introduction into strategic and operational marketing concepts along the avenue to the customer. The course is the fundament for all following marketing courses. Students will be taught to make marketing decisions within a challenging market environment.
Principles of Human Resources (BUS130) – 90 Hrs, 3 ECTS
Human resource management is a fundamentally important component in the general management education. Participants will be guided through the main areas of modern human resource management. The course emphasizes the modern fundamentals of human resource management and brings the theory to life with contemporary examples.
Financial Accounting (AFM110) – 150 Hrs, 5 ECTS
The course objective is to introduce the student to the concepts of accounting, considering the special requirements of the industry. The course will provide an introduction to theory and practice in the preparation and interpretation of general financial statements including the development and analysis of accounting information for external reporting requirements.
Financial Management (AFM210) – 150 Hrs, 4 ECTS
This course is an introduction into the principles of modern corporate finance and financial management. Topics covered include the role of a financial manager in a business firm, the interplay of accounting and finance, the use of financial ratios as a tool to evaluate firms’ financial performance, financial forecasting and planning, the principles of the time value of money, capital investment analysis etc.
Management and Cost Accounting (AFM120) – 150 Hrs, 5 ECTS
Management accounting in general and specifically cost accounting are important functions to control an organization. In most organizations, decisions, actions and human behavior are directly linked to the nature, use and focus of management accounting information. This course is about understanding the preparation and use of management and cost accounting information in this light.
Intercultural Communications (ORG110) – 60 Hrs, 2 ECTS
Intercultural Communication explores the nature and dimension of culture and how it impacts interpersonal interactions in a cross-cultural context. The course considers culture specific forms and strategies of intercultural communication in the context of specific approaches to issues of management and leadership, conflict resolution, forms of motivation, delegation and feedback, multicultural team dynamics and staff training.
Service Operations & Organizations (BUS110) – 120 Hrs, 4 ECTS
This introductory course seeks to provide students with a broad conceptual and practical understanding of the fundamental differences between goods and services, and the consequent challenges and opportunities for service organizations in creating and managing the service experience.
Statistics (QM110) – 90 Hrs, 3 ECTS
Today’s managers and business people need basic skills in Statistics. They also need to be able to apply graphical and numerical summaries of information. Probability provides a means of representing uncertainty in the world around us and probability models are an aid to decision making in their own right.
Service Operations Management (SM110) – 90 Hrs, 3 ECTS
Traditionally “Service Operations Management” is a course that deals with transforming service inputs into service outputs in the most efficient way. This course deals with the same perspective, not so much from the traditional cost-cutting and process perspective, but from an integrated business perspective. Creating additional value by matching process-, capacity- and facility management requirements is the overall topic of this course. It emphasizes the interdependence of all service operations sub-systems and introduces a range of tools appropriate for the analysis and effective operation of service businesses.
Performance Measurement and Management (SM120) – 150 Hrs, 5 ECTS
After having specified a company’s strategic goals managers face the challenge to implement these strategies. Performance measurement and performance management support the implementation of strategies on the basis of performance measures addressing financial and non-financial/operational aspects. Consequently, students will get to know the function of performance measurement and performance management as part of the overall management functions.
International Business Ethics (BEC110) – 90 Hrs, 3 ECTS
This course will develop an enhanced knowledge about the ethical issues facing corporations in the global economy from the perspective of different stakeholder groups. Dealing with a range of controversial business practices, such as outsourcing to sweatshops, polluting the environment, paying bribes, and colluding with competitors, the course will develop tools and frameworks for understanding and assessing such practices, and evaluating ways of managing business ethics in a more effective way.
Corporate Governance in an International Context (BEC120) – 60 Hrs, 2 ECTS
In this course, the history and characteristics of corporate government systems are presented and analyzed. Additionally, different corporate governance models are presented especially the shareholder and the stakeholder approach with specific attention to participative models. After analyzing conflicts and governance problems within the different models, the course gives an overview on internationally practiced corporate governance systems in Europe, the United States and Asia.
International Economic Policy (IEP110) – 150 Hrs, 5 ECTS
In order to deliver a theoretical background, the course discusses first different institutional regimes, market and bureaucracy and their consequences on economic development. Based on a principle decision in favour of markets, the options of economic policy in general and of international economic policy in particular will be discussed.
In particular the course examines structures of international economic relations and highlights the strategic options and their economic consequences with the world economy, mentioning International Trade as well as International Financial Markets and their impact on developed and less developed countries.
Advanced Research Methods (MET110) – 120 Hrs, 4 ECTS
Advanced Research Methods is a course in which students will combine their pre-existing knowledge towards acquiring a deeper understanding of the complexities of contemporary empirical research in the field of business administration.
Applied Statistics (MET120) – 90 Hrs, 3 ECTS
One of the main aims of statistics is to understand the underlying structure of data. Due to the information age it is in today’s world fairly easy to collect huge amounts of data with minimal human intervention. However, this data is absolutely useless if it is not further processed and analyzed. The emphasis of the course is on thinking about data, choosing appropriate analytic tools like SPSS, using computers effectively, and recognizing limitations of statistics.
Language Course A – 150 Hrs, 5 ECTS
Negotiation Skills in an International Context (LEA120) – 60 Hrs, 2 ECTS
The purpose of this course is to analyse and understand the principles and processes of negotiations and the added complexity in cross-cultural negotiations. The goal is to develop the capability of applying specific strategies and tactics that are effective for negotiating successfully in different business cultures. Special emphasis will be given to negotiation activities in the major economies of the US, Asia and other cultural-specific negotiation styles around the globe.
Leadership (LEA110) – 90 Hrs, 3 ECTS
Participants in this course get a high impact guide to the essentials of the modern concept of leadership in learning organisations with the following key factors: Personality (skills), Team (styles), Organization (techniques), and Task (strategies).
Foreign Language B – 150 Hrs, 5 ECTS
Core Courses: Students must choose 4 out of 6 from the following courses
International Organizational Behaviour (IM110) – 150 Hrs, 5 ECTS
Organizational Behaviour (OB) is a field of study aimed at understanding, explaining, predicting, and changing human behaviour in organizations. International OB describes and explains human behaviour in organizations located in diverse national cultures. It differs from traditional OB because it adds the dimension of culture as an explanatory variable.
Advanced International Human Resource Management (IM120) – 150 Hrs, 5 ECTS
The Advanced International HRM course introduces students the policies and practices of IHRM as utilised by today’s multinational enterprises (MNE), as reflected in current empirical research. The course develops understanding of IHRM policy and practice through the description of practical examples and empirical research from around the world. It enhances knowledge and awareness of the importance of national cultural and institutional differences in the conduct of IHRM in MNEs and the use of that knowledge and awareness in the planning and development of IHRM policies and practices.
International Marketing (IM140) – 150 Hrs, 5 ECTS
International marketing in general focuses on global market opportunities and threats. This means to recognize which market and organizational interdependencies are relevant for the marketing of products and services in international environments and to understand the managerial challenges of going and being international. Market segmentation issues are likely to be more geographically based and cultural differences mean that marketing tools will need to be adopted and sometimes changed radically.
International Management Accounting & Control (IM130) – 150 Hrs, 5 ECTS
Based upon the course, students will become acquainted with the management accounting and control function as part of the overall management functions in an international context. Therefore, understanding management control systems as a package is crucial for explaining how instruments are viewed differently in different national/regional cultures. Additionally, students will get to know specific management accounting and control instruments originating in different cultures and understand why they originate in these cultures.
International Financial Accounting (IM150) – 150 Hrs, 5 ECTS
This course takes a comparative look at the international dimensions of financial accounting and reporting. The course focuses on the International Financial Reporting Standards (IFRS), which have begun to dominate financial reporting throughout the world. Furthermore, the differences to other internationally used standards are stressed. To reflect the ongoing changes in international accounting standards, the course contrasts the processes of convergence on global harmonization with the continuing causes of national diversity in accounting and accountability.
International Financial Management (IM160) – 150 Hrs, 5 ECTS
This course explores financial management in an international context. As multinational corporations continue to expand their operations globally they must not only be properly managed to apply their comparative advantages in foreign countries, but must also manage their exposure to many forms and sources of risk. The emphasis of this course lies on the perspective of a financial manager of a multinational corporation. Students will deal with all forms of international business methods, short-term asset and liability management, international capital budgeting, and capital structure decisions.
Strategic Aspects of the Service Industry (STSM110) – 150 Hrs, 5 ECTS
This course is a strategic management course which takes an interdisciplinary approach and applies several management concepts to the service industry. To understand the strategic drivers of the service industry, and how to manage them pro-actively, detailed knowledge of international strategic management challenges (e.g. international service environments, resource allocation and core competencies) as well as the understanding of how international service strategies have to be planned, implemented and controlled to create corporate value is considered indispensable.
International Human Resource Management
Accounting & Finance
Master Thesis (MAS110) – 900 HRS, 30 ECTS
The purpose of the master thesis is to write an academic study in an advanced academic and empirical level in the field of International Management. Students will demonstrate their ability to work in depth on an economic problem, applying an academic methodology. A colloquium will be held after the students have handed in their thesis. In the colloquium, each student will have to justify his or her thesis.
Global Brand Management (IMKT110) – 150 Hrs, 5 ECTS
Global Brand Management introduces the student to an understanding of the need to differentiate products and services in a world of alternatives, which provides customers with the power of choice. A major opportunity for most companies to grow their business is to look for possibilities outside their native country. Taking brands beyond national boundaries, however, presents a new set of branding issues as the global marketplace is constantly changing.
International Consumer Behaviour (IMKT120) – 150 Hrs, 5 ECTS
The course provides students with the relevant concepts for understanding the international environment of the company with focus on the demand side/ the consumer. Students learn how differences in culture, economic systems, and political environments impact consumers’ behaviour in terms of decision-making in the fields of acquisition, consumption, and disposal of products, services, experiences, and ideas.
Applied Marketing Research (IMKT130) – 150 Hrs, 5 ECTS
The course provides students with the relevant tools for understanding the international environment of the company and thereby providing a sound basis for marketing management decision making. The content of the course aims at demonstrating that informed business response in the market place is imperative for any business to remain viable. Students learn how to analyze relevant marketing phenomena in an international environment.
Current Issues in International Marketing (IMKT140) – 150 Hrs, 5 ECTS
In this course, specific issues related with international marketing concerning the application of marketing concepts and tools will be explained and discussed in detail. The course is accompanied by a variety of additional readings. The students are expected to rather independently analyze selected current issues, link them to familiar concepts and manage critical class discussion.
Sales and Pricing (IMKT150) – 150 Hrs, 5 ECTS
The course will conciliate an in-depth understanding about the optimization levers of the customer interface. This includes advanced methods of market- and customer segmentation, channel management including the design, setup and optimization of a customer oriented sales organization (e.g. Key Account Management), practices for sales-force-effectiveness, sales optimization levers e.g. for customer penetration and methods for price-differentiation and –realization.
Comparative Human Resource Management (HRM110) – 150 Hrs, 5 ECTS
This course will focus on comparative human resource management. Attention will be paid to both the reasons for the development of different forms of policies and practices, and the extent to which these differences are sustainable within the globalising and integrating world economy.
Research Methods for International and Comparative HRM (HRM120) – 150 Hrs, 5 ECTS
The course aims to prepare students for the research undertaken in their dissertations and considers both the approaches to the design of the research project as well as the detail of methods to be used. In line with the mainstream of research, the course focuses on the case study method and on the survey method. The course also introduces students to the statistical software package SPSS with a specific focus on HRM related research.
International Assessment Centers in Selection & Training (HRM130) – 150 Hrs, 5 ECTS
In an Assessment Center (AC), candidates who participate in various simulation exercises are evaluated by multiple trained assessors on job-related dimensions. In this course, recent research on international ACs is first being jointly reviewed. Competing approaches, cross-cultural differences in AC design and international variations of AC practices and their consequences for validity are being discussed.
Current Issues in International Human Resource Management (HRM140) – 150 Hrs, 5 ECTS
This course will concentrate on current research and the employability of suggestions derived from discussing the following aspects: The first includes the individual-level antecedents of international assignee success, such as personality characteristics, language skills and prior experience of living in a different country. The second includes the process issues for effectively selecting global assignees, such as realistic previews, self-selection and assessment. The third includes training and development issues for preparing international assignees to live and work in new cultural environments, such as designing effective cross-cultural training programs.
International HR Strategy (HRM150) – 150 Hrs, 5 ECTS
In this course, students will get the opportunity to explore and apply advanced topics of International Human Resource Strategy. They will gain a deeper understanding of HR strategy practices and how they are influenced by the social and economic contexts in which they operate. Specific issues related with international HR strategy concerning the application of HR concepts and tools will be explained and discussed in detail.
Advanced Corporate Finance (ACCO110) – 150 Hrs, 5 ECTS
The last decade has seen fundamental changes in financial markets and financial instruments. Both the theory and practice of corporate finance have been moving ahead with uncommon speed. Participants will be guided through the main areas of modern financial theory, including the pricing of assets and derivatives, corporate financial policy, and corporate control. The course emphasizes the modern fundamentals of the theory of finance and brings the theory to life with contemporary examples.
Investment Analysis & Portfolio Management (ACCO120) – 150 Hrs, 5 ECTS
This course intends to bring together investment analysis and portfolio theory and their implementation with regard to portfolio management. Topics to be covered are the theory of portfolio selection and the theory’s application, the hypotheses of efficient capital markets and the capital market equilibrium, analysis of investments and the evaluation of portfolios (or mutual funds) of common stocks, bonds, international assets, and other asset classes.
Advanced Management Accounting & Control (ACCO130) – 150 Hrs, 5 ECTS
This course deals with advanced aspects of management accounting and control. Students will understand how controllership is set up in international companies. Furthermore, the course deals with the contingencies of management accounting and control, e.g.,strategy, organizational life cycle phase, size, ownership structure.
Current Issues in Finance (ACCO140) – 150 Hrs, 5 ECTS
Accounting and finance are constantly changing. Financial accounting according to IFRS is continually evolving; there are new developments emerging in accounting rules, and new instruments for financial management. The course gives students an update on current issues and provides practical examples in accounting (financial accounting) and special fields of corporate finance.
Current Issues in Accounting (ACCO150) – 150 Hrs, 5 ECTS
Management Accounting and Financial Accounting are constantly changing. Financial accounting according to IFRS is continually evolving; there are new developments emerging in accounting rules, and new instruments for financial management. The course gives students an update on current issues and provides practical examples in Management Accounting and Financial Accounting.
Hospitality Management Seminar (HO110) – 150 Hrs, 5 ECTS
The course aims to provide graduate students with the opportunity and an academic forum to explore and exchange ideas about current trends and issues in the hospitality industry broadly defined and its general business environment.
Pricing and Distribution Management (HO120) – 150 Hrs, 5 ECTS
This course focuses on pricing and distribution management methods as an organisational strategy to increase revenues. Theories of marketing distribution management and pricing are reviewed, evaluated and applied within the context of hospitality enterprises.
Hospitality Project Planning and Development (HO130) – 150 Hrs, 5 ECTS
The course reviews the project-planning and development process, which includes the following issues: concept creation; space planning; architectural, interior design, engineering and construction criteria; facility design psychology; space allocation; the interpretation of architectural and consultant drawings; appropriate facilities requirements; balancing design, operations and financial considerations; current industry practice; and innovative trends.
Food and Beverage Management (HO140) – 150 Hrs, 5 ECTS
The course Food & Beverage Management seeks to address the complex and challenging global issues of a growing and vital industry. In doing so, the course takes a helicopter-view (macro) approach to numerous aspects linked to the management of food and beverage from an agricultural and food crises to distribution and supply chain management strategies and food labelling concerns. The course then takes on a micro-approach by discussing the ethical, environmental and economic factors linked to the management of food and beverage operations at industry level.
Strategic Hospitality & Tourism Management (HO150) – 150 Hrs, 5 ECTS
This course provides students with an international perspective on the impact of the increasing importance of emerging BRIC markets (Brazil, Russia, India and China), on tourism, hospitality and destination strategic marketing. It includes the cultural implications for the strategic marketing of tourism, hospitality and destination brands.
IT Project Management (IT110) – 150 Hrs, 5 ECTS
The purpose of this course is to introduce students to the concepts involved in IT project management. This is achieved through the development of an understanding of the fundamental tenets of project management enhancing the students’ ability to apply their knowledge, skills and competencies in analyzing and solving IT project management problems. A special focus is put on the specifics of IT project organization, cost management and the human factor within IT projects.
IT Service Management (IT120) – 150 Hrs, 5 ECTS
This course focuses on the nature and practice of IT services to keep IT systems running. Besides IT systems programming and maintenance, the tool kit of IT after sales services will be discussed in detail.
IT Governance and Compliance (IT130) – 150 Hrs, 5 ECTS
IT governance and compliance is a key elements within the corporate governance as most modern businesses rely heavily on IT infrastructure for their success. It details out the required leadership and organizational structures for maintaining and extending the Information Technology to meet the business strategies and objectives.
IT Architecture Management (IT140) – 150 Hrs, 5 ECTS
The course IT Architecture Management aims to enable students to define a blueprint for the future development of a particular IT landscape, taking into account service strategies and available technologies given to an IT service provider.
Software Engineering – Basics and Principles (IT150) – 150 Hrs, 5 ECTS
Software engineers must deal with complex challenges in attempting to optimize the quality of a software project. Software engineering means systematic planning, teamwork, rigorous process, repeatability and efficiency. This course reports on a selected number of basic principles which provide the keys to a successful software effort.
Entry Requirements for Master of Arts for Non-Business Graduates Program
- Bachelor degree from a state-recognized university in a non-business related field with
- min. 180 ECTS credits or equivalent (and)
- min. 3.0 German grading system (equivalent to 2.0 GPA out of 4.0 U.S.)
- English Language Certificate (Choose one)
- TOEFL with min. 80
- IELTS with min. 6.0
- CAE – Cambridge Certificate in Advanced English with a “B overall grade”
- CPE – Certificate of Proficiency in English with a “C overall grade”
- GMAT (only if your grade is less than 3.0 German grading system / 2.0 out of 4.0 GPA U.S.)
- min. 500
- Successful Assessment Interview
Please contact our admissions department for further information. (email@example.com)
- International Marketing
- International Human Resource Management
- Accounting & Finance
- IT Management
With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments.
Striving to continuously understand the needs and wants of your customers is vital to any organizations success. Marketers and public relations professionals must shape and influence not only the design of products as well as how the brands and organizations are percieved.
Understanding the complexities and dynamics of traditional and modern media – with that the ever growing social network landscape – and how to manouver these are what distinguished Marketing experts from other fields of business.
Specializing in Marketing allows you:
• to learn about the current landscape, trends and issues, in the world of marketing
• to reach & communicate to a global audience using modern marketing techniques & methods
• adapting your offerings to current needs of customers and create optimal ways of connecting with them
- Global Brand Management
- International Consumer Behaviour
- Applied Marketing Research
- Current Issues in International Marketing
- Sales and Pricing
Every organization requires suitable and talented individuals to carry out business processes. Human resource professionals aspire to bring in leadership and development to companies most cruicial assets – its employees.
With the evolution of Human Resource Management as a field in business, companies have recognized the psychological complexities of individuals who are at the heart of the organization. Providing direction, goals and the vision to your workforce enriches the human aspect of employee management.
Successful implementation of projects and increasing levels of performance of international teams depend highly on the strategic planning and approach of HR managers.
The Human Resources specialization teaches:
• Methodologies and approaches of recruitment and retention of ideal individuals
• How nurture and develop the skills and qualities of employees and teams
• Processes of hiring, interviewing, employee benefit management
• Developing attractive positions and communicating your organization as a desireable employer
• The concepts of health and safety and motivation of employees
- Comparative Human Resource Management
- Research Methods for International and Comparative Human Resource Management
- International Assessment Centers in Selection and Training
- Current Issues in International Human Resource Management
- International HR Strategy
Financial managers are masters of the utilization and flow of funds and are responsible for all requisite financial activities within a firm. Financial management responsibilities affect all aspects of the business and must ensure far sightedness to assure the health of the business.
For companies, finance & accounting translates into the raising and allocating of funds necessary to meet the businesses‘ obligations. They are key-decision makers within the firm for their understanding of the expected costs and returns of the activities the firm requires. With growing challenges brought about by the current downturns of economies, finance professionals must find more inventive approaches and solutions to meeting their financial goals.
Specializing in Accounting & Finance allows you:
• to understand the depth and complexities of the world of finance
• to gain an understanding of international accouting standards and processes
• to design and influence company decisons on the basis of financial risk and return
• to gain insight into the rapidly developing and shifting landscape of international finance to identify and capitalize on finacial opportunities for your company
- Advanced Corporate Finance
- Investment Analysis & Portfolio Management
- Advanced Management Accounting & Control
- Current Issues in Accounting
- Current Issues in Finance
Hospitality professionals must possess a certain element of natural charm and a mind for figures in order to be successful.
The hospitality industry has changed in the last decade, leaders in the hospitality management sector now need to be strategic and innovate thinkers. With the ability to capitalize on new opportunities and meet complex challenges in the rapidly evolving hospitality industries, it is no longer enough to focus on its operational aspects.
Modern managers within hospitality succeed through building their fluency in the ever more sophisticated and dynamic contemporary marketing and communication. They must be familiarized with the new developments and trends across multiple platforms and audiences to continually monitor and understand the evolving needs of their clients.
Specializing in the area of hospitality allows you to:
• Explore and discover current issues and trends within the hospitality industry and its general business environments
• Learn theories and management methods used in pricing and distribution strategies aimed at increasing revenues
• Gain knowledge on successful development, planning, design, constuction and interior finishing of hospitality facitilies
• Understand the significance and challenges faced within the food and beverage industry by operators, decision-makers and policy makers
- Hospitality Management Seminar
- Pricing and Distribution Management
- Hospitality Project Planning & Development
- Food and Beverage Management
- Strategic Hospitality and Toursim Management
Smart organizations are leveraging the primary areas of information technologies – enterprise, network, functional – to facilitate and advance their business objectives. Businesses and governmental organizations are continually recognizing the cruicial importance of information technology and redefining its roles and impact within all levels of the organization.
IT Management experts are equipped to tackle the leadership positions within high-tech environments combining their strategic and operational understanding of technology and how it can enhance essential business processes.
Specializing in IT Management teaches how to:
• Apply IT management concepts to real-life situations
• Manage tech professional towards the development and implementation of IT systems and/or products
• Identify and apply technological solutions and opportunities for business improvement
• Execute strategic management goals by leveraging technology
- IT Project Management
- IT Service Management
- IT Government and Compliance
- IT Architecture Management
- Software Engineering – Basics & Priciples