The Beauty of Studying Business

A free lecture for all those who want to make their grandma happy.

Join a free study experience session with NEC’s Founder and Chancellor – Sascha Liebhardt

Date: 15-10-2026

Time: 16:00 CEST

Duration: 45-60 min

We are excited to offer you the opportunity to step inside the virtual classroom and attend a lecture on “Why study business?”. Join us for an engaging, fun and extraordinary online session with the Founder and Chancellor of New European College, Mr. Sascha Liebhardt.

 

1. Why study business?
Look beyond the degree and discover what studying business can actually prepare you for.
2. Passion, business & entrepreneurship
Explore why passion matters and what it really means to think like an entrepreneur.
3. Building your personal brand
Understand how mindset, confidence, and the way you present yourself shape your professional future.

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Sascha

ABOUT THE CHANCELLOR

Sascha Liebhardt is a first-generation European raised across Germany, Italy, the UK, and Austria, holding Master’s degrees in International Relations and Business Administration (Marketing); with senior management experience in media, automotive, pharmaceuticals, and education, he has lectured at university level since 2000 and founded New European College in 2014, where he focuses on practical business education, strong student support, and an open-door leadership approach. Get to know Chancellor Liebhardt better.