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Together with Wittenborg University of Applied Sciences, New European College offers one of the most modern and forward-thinking approaches to business education in Germany, with Bachelor, Master and MBA programs fully taught in English.






As Wittenborg University of Applied Sciences’s Munich Campus, New European College offers one of the most modern and forward-thinking approaches to business education in Germany. The academic combination of a research-based approach to education, real world project weeks and continuous evaluation ensures that students achieve the highest level of sustainable employability in the 21st century world of business. Our students’ sustained success is our passion and purpose.

We combine the virtues of the Dutch’s contemporary and practical approach to business education with the modern American model of small classes and real-world academics. Students learn in the economic hub of Germany – Munich – alongside peers from 30+ nationalities who speak 22+ languages. In the sea of formulaic business schools, we stand out. By unleashing our students’ individual strengths, we prepare them to outperform in the business world. 


Our students’ success is our passion and purpose.


Our approach to business education? We believe that business education should be entrepreneurial, sustainable and fun. Our challenge? To grow our students’ appetites to study business with passion.

We seek students who are self-confident, enjoy taking calculated risks, actively research their environment and value constructive feedback.  

At New European College, we respect each student’s unique passion and abilities and create an individualized roadmap to empower their journey from student to entrepreneur. Behind each student is a team of faculty and academic staff, championing their success. Our faculty is our most valued asset and all team members at New European College are invested in our students’ professional development. We continually ask ourselves “what do employers need of their future employees” and ensure that our students graduate from New European College, able to connect the dots and make business business decisions based on academic knowledge and common sense.

This is ensured through practical learning (curricular project weeks), continuous evaluation and small classes with a maximum limit of 25 students, as well as a faculty with the necessary credentials, respective business experience and passion for their industry. We embed this in an international learning environment where the language of instruction is English – today’s business language.

New European College applies the six elements of Bloom’s Taxonomy as the foundation for all academic programs on offer:

  • Recalling Academic Models and Theories
  • Understanding Academic Models and Theories
  • Applying Academic Models and Theories
  • Analyzing Information
  • Evaluating and Making Decisions
  • Creating New Products and Services


Sascha Liebhardt thinks of himself as a first generation European – born 1970 in Germany, raised in Germany, Italy, the UK and Austria.  His interest in the maintenance of peace made him study “International Relations” (MA), his understanding that peace needs a healthy economy made him study business administration with a specialization in “Marketing” (MA). Since finishing his studies he has held senior management responsibilities in several industries (Advertising and Media, Automotive, Pharmaceutical, Education). Mr. Liebhardt has been lecturing at university level since 2000 and in 2014 founded New European College. His approach to business education includes an open-door policy, continued empathy for his students and the full support he gives to his faculty and staff. For more information have a look at his LinkedIn profile.