The Quality Circle is a free exchange circle with german / international marketing students in fall / winter with the intent to exchange on state of the art topics around marketing and digitalisation.
The December Quality Circle will be hosted by Usercentrics at their office in downtown Munich, where we will debate the topic of “Personalisation vs. Privacy? (GDPR and Big Data)”. Usercentrics CEO Mischa Rürup will also be there to join the discussion!
Thursday, 13 December at 19:30
Please visit https://www.eventbrite.de/e/personalisation-vs-privacy-gdpr-and-big-data-tickets-53006143803
With the enforcement of the EU General Data Protection Regulation (GDPR) on May 25th 2018 and the new EU ePrivacy Regulation, digital marketing is about to change in many ways. Now, the usage of personal data is restricted and needs the consent of each user, e.g. in regard to cookies. However, personalised advertising is a new trend and relies on cookies and tracking, so marketers and companies have to look for new solutions to still use personal data. We will debate the matter of privacy (GDPR) versus personalisation (personalised advertising) at Usercentrics, a Munich based startup with a technology to overcome the challenge. Usercentrics provides a Consent Management Platform (CMP) that enables you to get, manage and document consents of your users for specific technologies and purposes.
The November Quality Circle was hosted at New European College and focused on “Push vs. Pull Marketing”. Read more: https://korbinianspann.de/quality-circle/november-9th-push-vs-pull-marketing-marketing-in-a-digital-world/