Marketers tend to believe we live in a digital world and platforms like Facebook and Youtube are therefore the cornerstone of marketing success. Most of the activities happen in a digital world and are build on pull marketing. But does this really cover the reality?
Still, push marketing like TV advertising and POS marketing are responsible for revenue and growth. Let’s discuss the pros and cons of push and pull marketing strategies and ask ourselves in how far we are really living in a digital world. Case and literature will be provided in advance.
We can take care for our motivation and ability but we need a little bit of luck to get in touch with the right people. The quality circle aims to be a platform to connect scholars, students and professionals.