American German Business Club – Annual Meeting
5. October 2018
NEC Visit to the Christmas Markets
15. October 2018

The Quality Circle: Push vs. Pull Marketing?

8. November 2018 @ 18:30 – 21:30 Europe/Berlin Timezone
New European College
Wolfratshauser Str. 84
81379 München
Dr. Korbinian Spann
The Quality Circle: Push vs. Pull Marketing? @ New European College | München | Bayern | Germany

Quality Circle

Exchange platform for scholars, students and professionals

The Quality Circle is a free exchange circle with german / international marketing students in fall / winter with the intent to exchange on state of the art topics around marketing and digitalisation.

Push vs. Pull Marketing? (Marketing in a digital world)

8 November, 2018 at 18:30

Marketers tend to believe we live in a digital world and platforms like Facebook and Youtube are therefore the cornerstone of marketing success. Most of the activities happen in a digital world and are build on pull marketing. But does this really cover the reality?

Still, push marketing like TV advertising and POS marketing are responsible for revenue and growth. Let’s discuss the pros and cons of push and pull marketing strategies and ask ourselves in how far we are really living in a digital world. Case and literature will be provided in advance.

We can take care for our motivation and ability but we need a little bit of luck to get in touch with the right people. The quality circle aims to be a platform to connect scholars, students and professionals.

To register for this free event, please click here.
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