NEC at ISPO 2020 – The World’s Leading Sports Fair – New European College
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NEC at ISPO 2020 – The World’s Leading Sports Fair

Be responsible. Be active. Be creative.

At the end of January, more than 2,800 exhibitors representing the world’s most innovative, successful and well-known sporting brands descended upon Munich for the 50th annual ISPO Fair.

ISPO is not only the “world’s largest multi-segment trade show in sport”, it is also the driver for creativity, innovation and digitalization for the sporting goods industry and celebrating its 50th Anniversary this year. ISPO visitors travel across the planet to collaborate, network, partner and grow business in sporting segments such as snowsports, outdoor, health & fitness, urban recreation and team sports.

This year’s ISPO event was guided by three mottos: “Be responsible. Be active. Be creative.” and New European College was honored to have our Chancellor, Sascha Liebhardt, host the ISPO Brandnew Awards Ceremony and Pitch Competition on the opening day.

ISPO Brandnew is known as the largest platform for sport startups worldwide. For 20 years, ISPO has used ISPO Brandnew to seek out the most promising newcomers and innovators within the sports industry. Past winners of the Brandnew Award include GoPro, Naish Kites, Maloja and Nixon, for example. As the Founder and Managing Director of New European College, which is dedicated to the education and future success of young entrepreneurs, it was therefore an advantageous and obvious choice to have Chancellor Liebhardt host and moderate this exciting and inspiring award show.

The competition commenced with the election of winners from eight Brandnew categories: Body & Mind, Connected Sports, Future Mobility, Matchtime, Offshore, Outdoor Adventure, Parks & Slopes and Urban Outdoor. Following the Awards Ceremony, winners were given the opportunity with Chancellor Liebhardt to present their business models and motivations for their products/services on the ISPO Brandnew stage. Later that afternoon, all eight ISPO Brandnew Awardess went head-to-head in a ‘pitch-off’ style competition to achieve the Overall Winner Award. Each startup was given 90 seconds to give their elevator pitch and convince the jury and the audience of the true value of their brand.

In a friendly and lively competition that engaged the crowd and jury alike, EXOlung was awarded Overall Winner by Chancellor Liebhardt for their innovative underwater breathing apparatus – a light and compact diving device which uses the diver’s leg movements to draw fresh air down from the surface of the water at depths of up to five meters, and allows the diver to stay underwater for as long as desired.

A festive evening followed, where exhibitors, awardees, jury members and visitors enjoyed refreshments and a moment to celebrate the success and excitement from the opening day of ISPO 2020.

Get to know the 2020 ISPO Brandnew Awardees:

View highlights from opening day at ISPO 2020: