Introduction to Search Engine Optimization

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• Develop an understanding of how search works to anticipate search engine innovations and changes.

• Understand what SEO concepts and tactics exist to reach your most targeted and qualified audiences, as well as learn how to apply these tactics to the context of your company’s website.

• Interpret SEO signals and monitor SEO performances in daily operations to act accordingly and implement matching tactics.

Upon completing this course, you will enhance your insight and understanding of search engine optimization. You will be able to develop a compelling SEO strategy for your department or organization using the tools to make informed decisions with ease and confidence.

Baptiste Hausmann, SEO’smann Consulting

Baptiste Hausmann has been on the SEO scene since 2012. He spent five years at Stylight where he sharpened his skills in SEO, as well as other fundamental fields such as on and off-page SEO, technical SEO, e-commerce, editorial, PR, and content marketing. In 2017, Baptiste started his own venture, SEO’smann Consulting, to help a wider range of people and businesses scale faster.

Over the years, Baptiste has been sharing in Meetups and workshops what he knows best: his passion for SEO. It has been part of his vision since the early days at Stylight. This passion is reflected in his mission statement: Help You Grow in SEO.

While the clients often know their core business best, Baptiste injects his SEO expertise to the mix. By transferring his knowledge to his clients, Baptiste helps his clients make informed decisions and supercharges business growth in every industry.

Sascha Liebhardt, Founder & Chancellor of New European College

Sascha Liebhardt thinks of himself as first generation European – born in 1970 in Germany, raised in Germany, Italy, the UK and Austria. His interest in the maintenance of peace made him study “International Relations” (MA), his understanding that peace needs a healthy economy made him study business administration with a specialization in “Marketing” (MA). Since finishing his studies he has held senior management responsibilities in several industries (Advertising and Media, Automotive, Pharmaceutical, Education). Mr. Liebhardt has been lecturing at university level since 2000 and in 2014 co-founded New European College.

New European College – Munich, Germany

Powered by one of Germany’s leading private universities, IUBH, New European College offers Bachelor, Master and MBA programs in International Management & Business in Munich – fully taught in English. We combine the virtues of a German state accredited university with the modern American model of small classes and real-world academics. In the sea of formulaic business schools, we stand out. By unleashing our students’ individual strengths, we prepare them to outperform in the business world. Our passion and purpose is our students’ success.