Bachelor of Arts (B.A.) in International Management

The Bachelor program is designed to equip you with the knowledge & understanding of the essential aspects of business theory and practice. With small groups, complementary courses, and a strong focus on the pragmatic approach, our bachelor prepares you for a successful career in business.

Degree Awarded

Bachelor of Arts   180 ECTS

Program Duration

6 Semesters





Program start

October / February

Program Description

The bachelor degree program is designed to equip you with the knowledge & understanding of the essential aspects of business theory and practice. Through our courses, students are immersed in a wide-range of topics, such as Marketing, Finance, Economics, Entrepreneurship and Communication. Case-studies, project work, corporate visits, guest speakers and networking events are integrated in the courses allowing you to test and continually apply what you‘ve learned in the real world with companies and industry professionals.

To further refine your skill-sets needed to be a successful manager, foreign language courses and a mandatory internship, together with additional communication workshops and management seminars accompany your studies.

Whether global corporations, small & medium size, or family businesses –  all companies are your potential employers after the successful completion of our bachelor degree program.

Bachelor Curriculum

Semester 1

Principles of Marketing
Principles of Human Resources
Financial Accounting
Principles of Academic Writing
Intercultural Communications
Service Operations & Organizations
Foreign Language A

Semester 2

Management & Cost Accounting
Computer Analysis
Business Communication
Organizational Behavior
Service Project Management
Foreign Language B

Semester 3

Financial Management
Management Information Systems
National Law
International Law
Foreign Language C

Semester 4

Internship in Germany / Abroad
Students must complete a 6-month internship program in a business related area with a company of their choosing. The program is combined with additional seminars which prepares students for the report and evaluation of the internship.

Semester 5

Business & Market Research
Management Accounting & Control
Advanced Academic Research & Writing
Human Resource Management
Marketing Management
Accounting & Finance

Semester 6

Entrepreneurship & New Venture Management
International Economics
Change Management
International Service Management

Bachelor Thesis & Defence

Principles of Marketing (BUS120) – 90 Hrs, 3 ECTS

The purpose of this course is to provide students with an introduction into strategic and operational marketing concepts along the avenue to the customer. The course is the fundament for all following marketing courses. Students will be taught to make marketing decisions within a challenging market environment.

Principles of Human Resources (BUS130) – 90 Hrs, 3 ECTS

Human resource management is a fundamentally important component in the general management education. Participants will be guided through the main areas of modern human resource management. The course emphasizes the modern fundamentals of human resource management and brings the theory to life with contemporary examples.

Financial Accounting (AFM110) – 150 Hrs, 5 ECTS

The course objective is to introduce the student to the concepts of accounting, considering the special requirements of the industry. The course will provide an introduction to theory and practice in the preparation and interpretation of general financial statements including the development and analysis of accounting information for external reporting requirements.

Principles of Academic Writing (AR110) – 60 Hrs, 4 ECTS

This course provides a comprehensive introduction to the area of general business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented. It covers both quantitative and qualitative research and assesses the significance of this distinction.

Intercultural Communications (ORG110) – 60 Hrs, 2 ECTS

Intercultural Communication explores the nature and dimension of culture and how it impacts interpersonal interactions in a cross-cultural context. The course considers culture specific forms and strategies of intercultural communication in the context of specific approaches to issues of management and leadership, conflict resolution, forms of motivation, delegation and feedback, multicultural team dynamics and staff training.

Service Operations & Organizations (BUS110) – 120 Hrs, 4 ECTS

This introductory course seeks to provide students with a broad conceptual and practical understanding of the fundamental differences between goods and services, and the consequent challenges and opportunities for service organizations in creating and managing the service experience.

Statistics (QM110) – 90 Hrs, 3 ECTS

Today’s managers and business people need basic skills in Statistics. They also need to be able to apply graphical and numerical summaries of information. Probability provides a means of representing uncertainty in the world around us and probability models are an aid to decision making in their own right.

Management and Cost Accounting (AFM120) – 150 Hrs, 5 ECTS

Management accounting in general and specifically cost accounting are important functions to control an organization. In most organizations, decisions, actions and human behavior are directly linked to the nature, use and focus of management accounting information. This course is about understanding the preparation and use of management and cost accounting information in this light.

Computer Analysis (QM130) – 120 Hrs, 4 ECTS

This course is an introduction to data processing and software applications for statistical data analysis. It enables students to use computers for electronic data processing and data administration for business and the subsequent presentation of this data. The main focus will be on statistical data analysis using the MS Office Suite and SPSS software package.

Mathematics (QM120) – 90 Hrs, 3 ECTS

The course will repeat the basics of mathematical analysis and develop deeper insights into applications of those analyses for concrete economic purposes. Main objective of the course is to repeat essential mathematical procedures taught already at school and to build the bridge to their concrete application in business life.

Business Communication (BCO110) – 150 Hrs, 5 ECTS

The course examines individual communication skills and then discusses communication in the broader contexts of group work and the global marketplace. It gives students a comprehensive view of the scope and importance of communication in business. This course is also designed to build on students’ existing English skills and provide an introduction to writing diverse forms of documents in a business context.

Organizational Behavior (ORG120) – 90 Hrs, 3 ECTS

Organizational Behavior is a field of study aimed at understanding, explaining, predicting, and changing human behavior in organizations. It focuses on observable behaviors as well as internal actions such as thinking, perceiving, and deciding.

Service Project Management (SPRO110) – 150 Hrs, 5 ECTS

The purpose of this course is to introduce students to the concepts involved in project management. This is achieved through the development of an understanding of the fundamental tenets of project management enhancing the students’ ability to apply their knowledge, skills and competencies in analyzing and solving project management problems.

Microeconomics (ECON110) – 150 Hrs, 5 ECTS

Microeconomics, as a part of economics, examines the behavior of individual decision making units: firms’ choices about how much to produce and how much to charge, and household choices about what and how much to buy.

Macroeconomics (ECON120) – 150 Hrs, 5 ECTS

This macroeconomics course is dedicated to explaining the main macroeconomic phenomena such as unemployment, recession, inflation, government debt. The theoretical explanations are based on macroeconomic models that will be taught in a comprehensive way. The course also comprises a profound analysis of the economic policy options.

Financial Management (AFM210) – 150 Hrs, 4 ECTS

This course is an introduction into the principles of modern corporate finance and financial management. Topics covered include the role of a financial manager in a business firm, the interplay of accounting and finance, the use of financial ratios as a tool to evaluate firms’ financial performance, financial forecasting and planning, the principles of the time value of money, capital investment analysis etc.

Management Information Systems (MIS110) – 150 Hrs, 5 ECTS

Students will be able to apply their theoretical knowledge of procurement, productions, planning, project management, distribution, customer service, financial accounting and human resource management to an integrated, computer-based documentation and reporting system.

National Law (LAW110) – 90 Hrs, 3 ECTS

Participants will be introduced to the prevalent national law. They will learn the basics of German civil law and the judiciary as well as key aspects of German business law. The acquired knowledge will be applied to case studies.

International Law (LAW120) – 60 Hrs, 2 ECTS

In order to make informed decisions in the development of business goals and strategies managers working in a globalized world must have a basic understanding of how international law, including European law, impacts the conduct of business. Participants will be guided through the most relevant areas of international and European law, with an emphasis on the practical application of international and EU legal principles in a business setting.

Internship (INT300) – 900 Hrs, 30 ECTS

The course will enable the student to apply the skills and knowledge she or he obtained during the first three semesters of the program in an entrepreneurial environment. Furthermore, the student is encouraged to develop his / her practical and analytical skills in order to improve his / her employability. Besides, the interdisciplinary nature of an internship will deliver a first orientation with regard to the possible fields of operation, and it will further shape the student’s personality especially in the area of the key qualifications like interpersonal skills or intercultural skills.

Business and Market Research (BMR110) – 150 Hrs, 5 ECTS

The course provides students with a basic understanding of research methodologies. Using the common research process as starting point, all steps of the process will be discussed. With respect to data analysis the focus is clearly on interpreting the results of statistical analyses. Tools to be applied will be Excel and SPSS.

Management Accounting and Control (AFM310) – 150 Hrs, 3 ECTS

Management accounting and control support and safeguard the implementation of strategies on the basis of key performance indicators addressing financial and non-financial/operational aspects. Based upon the course Management and Cost Accounting, with its focus on measuring and managing costs, students will deepen their knowledge of the management accounting and control function.

Advanced Research and Academic Writing (AR210) – 45 Hrs, 5 ECTS

Students improve their academic research skills with a focus on both written and oral elements. Lectures will deepen students’ knowledge of academic research and in particular a bachelor’s thesis through abstract writing, analytical argument, debating and research proposal writing.


Accounting & Finance

International Accounting according to IFRS (AFM910) – 120 Hrs, 4 ECTS

Students are guided through all relevant areas of international financial accounting including assets, liabilities, equity, revenues and expenses. Based upon this knowledge they are then able to interpret IFRS financial statements to evaluating an organization’s financial performance.

Intermediate Management Accounting and Control (AFM920) – 120 Hrs, 4 ECTS

Planning is an important function within management accounting and control. There have been new developments not only within budgeting, but also with regard to strategic planning and the controllers’ role in strategic planning. The course will deal with these new developments. In addition, new management accounting and control concepts will be introduced and discussed.

Intermediate Financial Management (AFM930) – 120 Hrs, 4 ECTS

This course aims to develop the understanding of advanced practices of Financial Management and their application to decision making in companies. Topics covered include a deeper insight into the relationship between risk and return, the fundamentals of options and their application in Corporate Finance, the procedures of raising capital, a discussion of the capital structure decision, and an overview of Risk Management and Financial Engineering.

Current Issues in Accounting and Finance (AFM940) – 60 Hrs, 3 ECTS

Financial accounting, according to IFRS, is continually amended and changed. New developments are emerging in management accounting and control, and new instruments are being developed for financial management. The course gives students an update on current issues in accounting and finance.


International Marketing Communications (MKT910) – 120 Hrs, 4 ECTS

Differences between International Marketing and Marketing in general lie in the scope and the nature of the field of activity. Based on a general understanding of marketing strategies and tools, acquired in the Principles of Marketing course, this course will address the use of marketing communication tools in an international context.

Pricing (MKT920) – 120 hrs, 4 ECTS

The course provides a deep understanding of pricing theory, pricing strategies and their application in the real world. The focus of this course is on the service industry and the specific implications of pricing decisions in this sector.

Sales and Distribution Management (MKT930) – 120 Hrs, 4 ECTS

The purpose of this course is to provide the students with an understanding of the relevance of sales and distribution concepts – the core issue of marketing. The students will be taught different approaches of how to overcome the distance between producer and consumer.

Current Issues in Marketing (MKT940) – 90 Hrs, 3 ECTS

Marketing Management is a constantly evolving field. Structural changes in the economy, demographic change, and new and evolving information and communication technologies are just some areas to be mentioned in that context. The course is designed to give students an update on current trends and issues relevant for Marketing Management.

 Human Resources

Planning, Recruitment and Selection (HR910) – 120 Hrs, 4 ECTS

As competitors strive to win the war for talent, effective human resource management is necessary to gain true competitive advantage in the marketplace. Human resource management starts with HR planning. The stages involved in the human resource planning process and the techniques for processing that information will be discussed in detail.

Training and Development (HR920) – 90 Hrs, 3 ECTS

This course reflects the traditional as well as broadening role of training and development in organizations. It is based on research conducted in several disciplines (including education, psychology, business, economics, and industrial relations) while offering a practical perspective.

Performance Management and Compensation (HR930) – 120 Hrs, 4 ECTS

This course introduces the strategic choices in managing employee performance and compensation, which confront managers around the world. Major compensation issues are discussed in the context of current theory, research, and practice.

International Human Resource Management (HR940) – 90 Hrs, 3 ECTS

This course introduces the key concepts of International Human Resource Management (IHRM). It teaches students the policies and practices of IHRM as reflected in current research. The course develops an understanding of IHRM policy and practice through extensive description of practical examples from around the world.

Entrepreneurship and New Venture Management (BUS210) – 150 Hrs, 5 ECTS

This course is a practice-oriented, nonetheless conceptually new introduction into what makes entrepreneurship, company formation strategies, and provides an international view on legal types when opening a new business within a global context.

International Economics (ECON210) – 150 Hrs, 5 ECTS

The scale of international trade expands every year. Today’s economic world is small and communication is incredibly fast. The course introduces the main theories of trade which explain the reasons for trade, shows how trade is organized and analyzes how national economic policies are affected.

Change Management (BUS310) – 150 Hrs, 5 ECTS

Students will be informed about different change situations and their respective challenges. Furthermore, they will get to know that successful change has to consider different phases systematically. They will learn what instruments help to facilitate different change situations. Finally, students will learn how a learning organization encompasses different change management approaches.

International Service Management (BUS410) – 150 Hrs, 5 ECTS

The course is designed to offer students the opportunity to deal with complex problems in the field of international service management and to use all the information and management tools for the solution, especially with regard to the interdependencies between different aspects.

Bachelor Thesis (BTH110) – 300 Hrs, 10 ECTS

The purpose of the bachelor thesis is to write an academic study about a concrete practical or theoretical project in the field of International Management. Students will demonstrate their ability to work on an economic problem, applying an academic methodology. The topic will normally be practically oriented and help the student to enlarge or deepen his or her profile, esp. with regard to a future employment.

Bachelor Specialization

Financial managers are masters of the utilization and flow of funds and are responsible for all requisite financial activities within a firm. Financial management responsibilities affect all aspects of the business and must ensure far sightedness to assure the health of the business.

For companies, finance & accounting translates into the raising and allocating of funds necessary to meet the businesses’ obligations. They are key-decision makers within the firm for their understanding of the expected costs and returns of the activities the firm requires. With growing global challenges finance professionals must find adequate solutions.

Specializing in Accounting & Finance allows you:
• to understand the depth and complexities of the world of finance
• to gain an understanding of international accounting standards and processes
• to design and influence company decisions on the basis of financial risk and return
• to gain insight into the rapidly developing and shifting landscape of international finance to identify and capitalize on financial opportunities for your company

Contributing courses:

  • International Accounting according to IFRS
  • Intermediate Management Accounting & Control
  • Intermediate Financial Management
  • Current Issues in Accounting & Finance

With a specialization in Marketing, you gain the understanding of how value is created and communicated to customers. Marketing professionals distinguish themselves through their understanding of their customers and their ability to market to those segments.

Striving to continuously understand the needs and wants of your customers is vital to any organization’s success. Marketers and public relations professionals must shape and influence the design of products as well as how the brands and organizations are percieved.

Understanding the complexities and dynamics of traditional and modern media – with that the ever growing social network landscape – and how to manouver these are what distinguished Marketing experts from specialists in other fields of business.

Specializing in Marketing allows you:
• to learn about the current landscape, trends and issues, in the world of marketing
• to reach & communicate to a global audience using modern marketing techniques & methods
• adapting your offerings to current needs of customers and create optimal ways of connecting with them

Contributing courses:

  • International Marketing Communications
  • Pricing
  • Sales and Distribution Management
  • Current Issues in Marketing

Every organization requires suitable and talented individuals to carry out business processes. Human resource professionals aspire to bring in leadership and development to companies’ most cruicial assets – its employees.

With the evolution of Human Resource Management as a field in business, companies have recognized the psychological complexities of individuals who are at the heart of the organization. Providing direction, goals and the vision to your workforce enriches the human aspect of employee management.

Successful implementation of projects and increasing levels of performance of international teams depend highly on the strategic planning and approach of HR managers.

The Human Resources specialization teaches:
• Methodologies and approaches of recruitment and retention of ideal individuals
• How nurture and develop the skills and qualities of employees and teams
• Processes of hiring, interviewing, employee benefit management
• Developing attractive positions and communicating your organization as a desireable employer
• The concepts of health and safety and motivation of employees

Contributing courses:

  • Planning, Recruitment & Selection
  • Training & Development
  • Performance Management & Compensation
  • International Human Resource Management

Please feel free to contact us. We are happy to assist you with any questions.

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