Master of Business Management (MBM)

The Master of Business Management is the academic path into the business world and the academic world. The program focuses on the scientific side and the application thereof in Business Administration, Entrepreneurship, Marketing, and Management.

FAST FACTS

Degree Awarded

Master of Business Management (90 ECTS)   

Program Duration

3 Semesters (1.5 Years)

Program Start Dates

  • 14 October 2019

  • 2 December 2019

  • 10 February 2020

  • 30 March 2020

  • 18 May 2020

  • 31 August 2020

Language

English

Work Experience

No work experience necessary

PROGRAM DESCRIPTION

The Master in Business Management is a 3 semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior and human resources, the program prepares you to excel in an ever evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies which are reminiscent of undergraduate teaching such as presentations and group projects coupled with real world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management.

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Studying at NEC has been much more than just an academic experience. Lecturers are very helpful and willing to support students and the small class size encourages a high level of participation, feedback and personal development. Studying here is indeed priceless!”

Erepade Isiayei (MA ’20, Nigeria)

SPECIALIZATIONS

Entrepreneurship & Innovation

This exciting Master of Business Management program, specialised in Entrepreneurship & Innovation challenges students to study at a high academic standard, combining case studies and research. However, the degree program also has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The program offers a combination master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture, the program enables students to further develop their deeper knowledge of business management and administration.

Within the course, students gain balanced modules focused on entrepreneurship & innovation which enable a critical look at the role entrepreneurs have within society and the economy.

In a fast changing world, where old ways of doing business and managing organisations have made way for new concepts, entrepreneurship & innovation specialised students will also consider aspects such as ‘Venture Capital & Private Equity’ and ‘Corporate Sustainability’.

Semester 1

(Core Modules)

  • Marketing Management
  • Globalisation, Society & Culture
  • Research Methods Introduction (Final Project)
  • The World Economy
  • Professional Inquiry

(Specialization Modules)

  • International Corporate Sustainability
  • Venture Capital & Private Equity

Semester 2

(Core Modules)

  • Research Methods (Final Project)
  • Micro Economics – Global Perspectives
  • Strategic Management
  • Project Module (3 Project Weeks, linked to Final Project)

(Specialisation Modules)

  • Innovation, Creativity & Entrepreneurship
  • Critical Perspectives on Entrepreneurship

Semester 3 (Work Placement & Graduation)

  • Professional Based Learning 
  • Final Project

Entrepreneurs and intrapreneurs are successful because they can quickly understand complex situations that require them to plan and make strategic decisions, and work on a multitude of business ideas and projects at the same time. They have a solid understanding of marketing design and implementation. Being able to develop business ideas simultaneously requires an ability to determine and understand important details, pinpoint alternatives and continuously evaluate and review business processes. A characteristic of entrepreneurs is that they have the ability to fully devote and commit themselves to achieving their long term business objectives and goals, and that this energy is also directly translated into the short term objectives.

An entrepreneur can be the driver of new business ventures itself (entrepreneur), or the driver of innovation and change within an existing business (intrapreneur).

An entrepreneur requires the ability to manage through leading and motivating people. This can occur in business startups and project launches, but also in times of change and innovation. The entrepreneur will understand the need for good communication skills and have a good understanding of society, economics and sustainability. The entrepreneur will have the skills of selling ideas and products, winning commitment and presenting and executing business plans. Understanding the need for stable and solid management within a company – large or small – is important. An entrepreneurial business person in modern day Europe needs to be able to communicate with people across the continent and across the world, and requires the ability to understand the effects of national and international governments on the business ventures they are involved in. Entrepreneurs and Intrapreneurs require the ability to look at problems and risks from a holistic view point and find solutions and manage risk through innovation.

They need to have a good understanding of finance and fiscal matters and be able to knowledgeably communicate with people supporting them through accountancy, or human resource or information services, and be able to lead these people.

Graduating from a highly international institute such as New European College, that places high emphasis on a combination of academic research and professional exposure, means that the career prospects of graduates from the Master of Business Management, specialised in Entrepreneurship & Innovation are multiple and global.

Graduates often aspire to continue their studies, at the PhD level and/or move directly into business. This often results from their work placement, and their final project.

The possible professions of a graduate from the Master of Business Managment specialized in Entrepreneurship & Innovation can occur in four inter-related sections with natural overlap:

The (Serial) Entrepreneur

This is seen as someone who is committed to starting businesses and companies from scratch and making them a success.

The Independent Self Employed Business Person

This is seen as a person who directs and manages an SME. This could be the owner of a family driven business, or a business person who buys and takes over an existing business. This can also be an entrepreneur who has started a business through innovation and remains directing and managing that company, without selling or leaving to start a new venture.

The second in command in an SME

This extremely important entrepreneur is the most common non-executive entrepreneur in small business. An entrepreneur, as the number 2 in an SME is a vital position as it enables the company to develop in an innovative and goal orientated manner, with a careful balance of risks and opportunities. This kind of Intrapreneur is someone who has had experience with business or project start-ups and project management, and has now reached the moment where the experience and knowledge gained can be used to support another entrepreneur.

The Corporate ‘Intrapreneur’

This entrepreneurial role is becoming increasingly important within companies and organisations, as well as non-profit and governmental organisations, as they are forced to change, develop and innovate in the modern economy and business environment. Corporations require entrepreneurial business leaders who, alongside their leadership qualities, have a broad range of business skills and competencies and business administration knowledge.

Digital Marketing & Communication

This exciting Master of Business Management program, specialized in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However the degree program also has a practical approach in its design – through project weeks, professional enquiry and a module of professional based learning in which students complete a short work placement often linked directly to their final project.

The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalisation, society & culture students the programme will enable students to further develop their deeper knowledge of business management and administration.

The specialization in Digital Marketing & Communication specifically looks at the impact of the fast changing ‘connected’ world of internet use, smart phones, apps and social media. Many companies and organisations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders, but also with the actual method and perception of marketing & communication in a digital age.

Internet and the many and various types of social media have created an unprecedented way in which people connect businesses to customers, business to business, and also people who would not normally meet. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialization brings together up-to-date marketing communication, understanding digital media, and the implementation of big data analytics.

Semester 1

(Core Modules)

  • Marketing Management
  • Globalisation, Society & Culture
  • Research Methods Introduction (Final Project)
  • The World Economy
  • Professional Inquiry

(Specialization Modules)

  • The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
  • New Media, Marketing & Analytics

Semester 2

(Core Modules)

  • Research Methods (Final Project)
  • Micro Economics – Global Perspectives
  • Strategic Management
  • Project Module (3 Project Weeks, linked to Final Project)

(Specialization Modules)

  • Business Intelligence & Data Mining
  • Strategic Communication & Branding

Semester 3 (Work Placement & Graduation)

  • Professional Based Learning 
  • Final Project

Business Administrators with knowledge of Digital Marketing & Communication have become essential to the daily operations of companies and other organisations. Even in non-profit and government organisations the clients and outside stakeholders have become ‘customers’. Internally communication has become indistinguishable from external, with company newsletters and info-bulletins being used in the same way and through the same mediums to inform.

Companies today are in a constant development stage when it comes to their marketing strategies. Whereas in the past, traditional marketing strategies could last for many years, the effect of digitalisation and internet innovation means that companies are constantly having to update their Digital Marketing & Communication strategies – For example, decisions on using Facebook, generically or with advertising, Instagram and LinkedIn, implementing a WhatsApp campaign or using Wechat instead. Organisations are dealing with issues such as maintaining 24/7 chatbots on websites and creating ads that are personalised towards internet users.

Managing large budgets, consumed by GoogleAds and Adwords present challenges to all marketing departments, as well as trying to understand the data, react to the data and use the cockpit-like tool set to manage online advertising effectively.

Through Digital Marketing & Communication, companies are learning to manage big-data, deciding when and when not to outsource digital marketing operations, cope with GDPR and look at the benefits and drawbacks of their strategies.

In this age of digitalization and internet driven lifestyles, the business community has come to recognize that success depends upon a solid and maintainable Digital Marketing & Communication strategy. Companies need people who understand new media, big-data strategies and the combination of online marketing and communication with the precise measurement of results that enable strategic actions to be taken.

Graduating from a highly international institute that places a high emphasis on the combination of academic research and professional exposure means that the career prospects of graduates from the Master of Business Management program, specialized in Digital Marketing & Communication, are diverse and global.

Many graduates of this program aspire to continue their studies at the PhD level and/or move directly into business, sometimes as a result of their work placement or final project.

Examples of companies where alumni work range from leading global companies, consultancies and big-data management firms to more local and specialised companies, NGO’s and government agencies.

Stay Tuned!

New Specialization Coming Fall 2020:
Human Resource Management
Contact us to learn more!

CURRICULUM

The school year at New European College is divided into two terms – Winter Term and Summer Term, and six main blocks which last six weeks each. Each six-week block consists of two lesson weeks, followed by a project week, then two more lesson weeks, followed with an exam week, to complete the module.

Project Weeks are a key components of the Master program. Language courses are offered at the start of each term for the full three blocks. During Project Week, students have the opportunity to work in teams on a practical case or simulation with the goal to present a final ‘pitch’ and evaluate their experience at the end of the week.

ENTRY REQUIREMENTS

Bachelor degree or equivalent in a business related field

    • ​Applicants are requested to provide an academic reference from their previous education institute;
    • It is necessary to have obtained a Bachelor degree from within the field of business. In their bachelor’s degree applicants must have completed an academic piece of work (final project or dissertation) that demonstrates a degree of academic writing and research experience.
    • Students who have not completed a previous degree in the field of business but fulfill all other requirements can participate in a mandatory Pre-Master program.

English Language Requirements

  • IELTS 6.5 or equivalent. Click here for an overview of the equivalent scores. The TOEFL Code of Wittenborg is 4889.
  • If the student’s IELTS score is not sufficient, they can receive a conditional acceptance to the Master programs and must participate in a Business English Preparation Program. Once the student passes the IELTS with 6.5 they can enter their respective program at the next intake.

No professional experience is required for this program

APPLY NOW

Ready to apply for entry to New European College? Here are the materials you will need to provide when submitting your online application:

  • Letter of Motivation (800 words)
  • Curriculum Vitae
  • IELTS (Minimum 6.5 or equivalent)
  • Academic Transcripts & Certificates (Secondary and Higher Education)
  • 2 Reference Letters: 2 Academic OR 1 Academic and 1 Employer
  • Color Copy of Passport including Information & Photo Pages
  • Color Passport photograph (not older than 6 months)
  • Diagnostic interview: An interview conducted on campus or via Skype by the NEC admissions team to determine the intention, motivation and aptitude or the applicant
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Application Deadlines: International students who do not live in the European Union (EU) must apply 6-8 weeks before the entry date of choice. Students living in the EU must apply 2-4 weeks before the entry date of choice. In case the student does not apply before the deadline, their application will be automatically changed into an application for enrolment to the next block, unless they desire otherwise. In individual cases, an application can be expedited.

CONTACT US

Please feel free to contact us via the form below with any questions you have! Our admissions team is very happy to provide you with a free consultation to help you find your perfect program.

Contact Our Admissions Team

We look forward to hearing from you!

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